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YouTube Ads marketing is a process of promoting your business through videos on your YouTube channel. This includes the various steps from branding to creating videos along with building your YouTube channel to run YouTube advertising campaigns. It is the next foremost social media channel that has established its niche as the top video sharing site everywhere across the globe. In fact, it extracts more searches, unlike Bing and Yahoo.
Our team of YouTube advertising experts has extensive experience creating and managing effective YouTube campaigns across a wide range of industries, making us well positioned to recommend it to your business on targeting, setup, creative and reporting.
YouTube can be a helpful marketing channel for small and large businesses because of its features and popularity. Here are some of the major benefits.
YouTube is now available in 61 languages and is being used in 75 countries. It is one of the biggest platforms that can help in increasing business reach and audience in a very short span of time.
Consistently creating video content will welcome new guests who would never have come to your business in any other way. YouTube lets you reach your target audience, even if you only know one dialect.
More views of your YouTube videos definitely means that your videos will get more awareness. Thus, you need to optimise your YouTube channel to increase the views in your constant endeavour to increase brand visibility.
YouTube provides your business with the opportunity to create videos and promote your brand with billions of users visiting the site every month. You can easily find or create a group of followers for your brand.
With a variety of targeting and ad format options, a YouTube ad campaign will put your message in front of the people you want to reach. By using the right combination of great creative, clear messaging, an engaging offer, and a high-conversion landing page, YouTube not only helps increase awareness of your brand, but it also drives up leads and sales.
These videos are promoted next to YouTube videos, but your video doesn't play automatically. Google charges your AdWords account only when people click on the thumbnail of the video and start watching it.
These ads are pretty cheap, costing around $0.04 per view. This means, if you get 1,000 views, you will only be charged $40. You can choose between skippable and non-skippable ads.
These types of ads are very similar to AdWords text ads, because the title and description lines have the same number of characters, but they appear in YouTube videos. These types of ads are not actually video ads, and they are only shown in the video.
Video remarketing allows you to target those who have previously watched your videos on YouTube or the Google Display Network.
Advertising reporting and measurement is the key to improving performance and understanding ROI. We help you understand if you are achieving your goals by tracking various Key Performance Indicators (KPIs) in Awareness, Thought and Action.
We can help you optimise your videos as a key aspect of your YouTube video promotion service.
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ans :Providing a scalable service, we are happy to assist in the full production of a new video or edit existing content. Our in-house creative team, we have professional facilities and equipment to produce high quality video and animation content.
ans : As with most video marketing and YouTube advertising, we can control where your ads are placed and who shows them. We can create Custom Audiences and target broad or specific audiences. Most platforms also allow you to choose the specific location where you want to display your ad.
ans :The freedom to customise your ads is a benefit of using TrueView. You can experiment with different formats and longer durations. Therefore, depending on the purpose of your ad, your ad may last for a few seconds or several minutes.