Keyword Research
Keyword research is the process of understanding the language your target customers use when searching for your products, services and content. This then involves analyzing, comparing and prioritizing the best keyword opportunities for your website.
Analytics
SEO analytics is the process of collecting and analyzing raw data to better inform your search engine optimization efforts. It helps you prioritize tasks, gain approval for SEO campaigns, and make better decisions to improve SEO.
Ranking And Reporting
Every business should track its keywords, and important metrics of the website so that they can adjust their strategy according to the required. Reporting helps a business gather data due to which they can change planning and execute measures as per the ever-evolving metrics of a website.
Content
Content should be your first priority when thinking about SEO. Quality content is how you engage, inform, support and delight your audiences. Creating authentic, valuable content is also critical for search engine visibility. Content is highly valuable for any business today as it helps them build an audience online. It can essentially help a business generate interest in its products or services.
Link Building
Link building is the process of acquiring hyperlinks from other websites to your own. A hyperlink (usually just called a link) is a way for users to navigate between pages on the Internet. Search engines use links to crawl the web. They will crawl the links between the individual pages on your website, and they will crawl the links between entire websites.
Technical SEO
Technical SEO is the process of ensuring that a website meets the technical requirements of modern search engines with the goal of improved organic rankings. Important elements of technical SEO include crawling, indexing, rendering, and website architecture, website speed, responsiveness, etc.
