What is eCommerce SEO?
Ecommerce SEO is the process of making your online store more visible on search engine result pages (SERPs). When people search for the products you sell, you want to rank higher so that you get more traffic. You can get traffic from paid search, but SEO costs very little. Plus, ad blockers and ad blindness can reduce the effectiveness of paid search, so you'll want to optimise for search no matter what.
Ecommerce SEO typically includes optimising your headline, product description, meta data, internal link structure, and navigational structure for search and user experience. Every product you sell should have a dedicated page designed to attract traffic from search engines.