What is Social Media Marketing?
Social media marketing is a digital marketing strategy that involves using social media platforms to promote products, services, or brands and engage with the target audience. It encompasses various activities aimed at increasing brand visibility, driving website traffic, generating leads, and fostering customer engagement and loyalty.
Social media marketing utilizes the power of popular social media platforms such as Facebook, Instagram, Twitter, LinkedIn, YouTube, and others to reach a wide audience and build a strong online presence. It involves creating and sharing content, including text, images, videos, and infographics, that resonates with the target audience and encourages them to interact, share, and discuss.